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Beiersdorf Cares for Families

For more than 20 years, NIVEA supports the SOS-Kindersdorf

September 10th, 2018
Alexandra Diaconu, News from Berlin

As a part of their corporate responsibility for the “People,” the Beiersdorf company is focusing on disadvantaged families. They are looking to integrate the whole family in projects like “NIVEA cares for Family”, by involving the parents into educational projects for their children.

Beiersdorf AG is a German personal-care company based in Hamburg, manufacturing personal-care products and pressure-sensitive adhesives. Its brands include Elastoplast, Eucerin, Labello, La Prairie, NIVEA and Tesa tape. “NIVEA cares for family” is a worldwide initiative of the skin care brand for disadvantaged children and families. With this project, Beiersdorf gets involved in three key areas for helping families develop: capacity building for children, strengthening help for the mothers and provision of family friendly places and facilities. A key point in this project are the donations made to the associations for children.

NIVEA has been supporting SOS-Kindersdorf in Austria for 21 years, in various projects that help giving orphan children a loving and long-term home. Each year, in Vienna there a family celebration tour is organized, intended to be an entertaining day for families to sustainable support for children in challenging situations. All the money raised from the festival is donated to SOS-Kindersdorf. In 2018 the NIVEA festival was cancelled due to weather conditions, but Baiersdorf has still made a donation of 171,208 Euro for the long term project “HELP FOR EVERY DAY”. This project aims to finance children's leisure and learning activities. This gives children who can’t grow up with their parents, more support and a piece of equal opportunity, which they urgently need in order to grow up.

In Germany, as part of their corporate responsibility, Beiersdorf has committed to support the refugees, by helping them integrate in the society and it’s offering 100 internships in Hamburg. This project is in close cooperation with Verikom – The Association for Intercultural Communication and Education. At Beiersdorf AG, the refugees can complete six weeks or a three-month integration internship. The applicants can work in a department close to their previous qualification, like for example, in health management, in the field of research and development or in the field of production technology.


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