Vienna enters New Partnership to Increase Tourism from the Gulf Area
The Vienna Tourism Board entered an agreement with Dubai-based travel provider dnata Travel to attract more tourists from the Gulf region.
June 05th, 2024
At ATM Dubai, the Gulf region’s leading travel industry event, it was announced that the Vienna Tourism Board and Dubai-based dnata Travel are entering an agreement, as the European city aims to attract GCC travellers in 2024.
The announcement was made at ATM Dubai, the region’s leading travel industry event.
The Vienna Tourism Board revealed record-high hotel booking figures from GCC travellers in 2023, at more than 400,000 across the year. In the first two months of 2024, tourism increased of 70% in room nights from Saudi Arabia compared to the same period last year, ranking it number one in the region in terms for stays in Vienna, followed closely by the UAE.
In the time of record-high accommodation bookings and increased flight connectivity, the Vienna Tourist Board plans to work with one of the GCC region’s longest-serving travel providers to target its resident travellers for luxury stays across the city year-round in 2024.
Meerah Ketait, Head of Retail and Leisure at dnata Travel, commented: “Vienna, at just over a five-hour flight time from Dubai and other GCC hotspots, is increasing in popularity from the region, as travel to Europe continues to trend. Vienna shines in the summer with pleasant temperatures perfect to explore its outdoor attractions, while it offers truly magical travel experiences in the winter with unique festive markets, and as a gateway to snow-capped adventures in Austria, Germany, and Switzerland.”
References:
- - https://www.traveldailymedia.com/vienna-targets-gcc-travellers-post-record-high-bookings-in-2023-24/
