Radiant despite the Rain - Berlin Fashion Week in Summer 2024
Berlin Fashion Week showcased itself as a powerhouse of talent
July 08th, 2024
Nearly 28,500 guests experienced a rich program of 35 shows and numerous large and small events that brought euphoric fashion moments throughout the city. Under the motto “The responsible movement of freedom, inclusion, and creativity.”
The heart of Berlin Fashion Week consisted of the shows and presentations of the Berlin Contemporary winners, as well as the stagings of the Intervention format, which was initiated for the second time by the communications agency Reference Studios under the direction of Mumi Haiati after a successful premiere in February.
The Berlin Salon took place for the first time in the impressive halls of the Bode Museum. Between art history and marble statues, visitors were able to discover the creations of the 44 participants from the fields of fashion, interior design and beauty. This summer, for the first time, the group exhibition also included the looks of the finalists of the FCG/VOGUE Fashion Fund , which were presented at a reception in the James Simon Gallery.
The global initiative, which was announced during the last BFW in February and took place for the first time in Germany, aims to support young, up-and-coming talents and help them gain visibility and economic success.
The topic of sustainability was given a lot of space and visibility during Berlin Fashion Week. Under the motto RE/GENERATE IMPACT, the event offered lectures, panel discussions, workshops and networking moments that highlighted relevant aspects of sustainability in fashion.
