Dieter Rams Exhibition Supported by the German Consulate in Shanghai
Promoting Design Excellence and Cultural Exchange Through “Less, but Better”
February 09th, 2026
The German Consulate Shanghai proudly lent its support to the exhibition “Dieter Rams: Less, but Better”, held at the Fosun Foundation from January 21 to February 11, 2026. This exhibition marks the first major presentation of Rams’ work in China, showcasing the iconic German designer’s philosophy and its enduring impact on contemporary industrial design. By facilitating this cultural initiative, the Consulate continues to strengthen ties between Germany and China in the fields of art, design, and creative innovation.
Dieter Rams, renowned for shaping Braun’s design language and influencing generations of designers worldwide, is celebrated in this exhibition through an extensive array of sketches, photographs, and original products spanning decades of his career. The presentation emphasizes Rams’ principle of “Less, but Better”, highlighting how simplicity, clarity, and functionality can enhance daily life. By focusing on design thinking rather than nostalgia or commercial branding, the exhibition offers visitors an opportunity to explore the profound impact of thoughtful design.
The exhibition is a collaborative effort organized by the Beijing Contemporary Art Foundation and the Shanghai Fosun Art Center, with academic guidance provided by the Rams Foundation. The German Consulate Shanghai, alongside the Goethe-Institut China, provided key support, reflecting Germany’s commitment to fostering cultural exchange and promoting dialogue between Chinese and German creative communities. Through such partnerships, both nations underscore the value of design as a universal language capable of bridging cultures.
By supporting the “Less, but Better” exhibition, the German Consulate Shanghai not only highlights Germany’s rich design heritage but also encourages a deeper understanding of design principles that shape modern life. Events like this serve as a platform for education, inspiration, and collaboration, reinforcing the Consulate’s role in nurturing cultural diplomacy and creative exchange. The exhibition’s success underscores the importance of international cooperation in the arts, fostering appreciation for innovative thinking and the enduring influence of German design philosophy.
