South African Ambassador Highlights Tourism in Promoting Cultural Diplomacy

In the framework of the ITB, an official meeting occurred on 5 March 2019 and brought together many revered invitees, such as Siza Ntshona, Chief Executive Officer of South African Tourism, Ian Utermohlen, Regional General Manager of SAT, David Frost, Chief Executive Officer of the Southern Africa Tourism Services Association and board member of SAT, Bradley Brouwer, Head Global Trade at South African Tourism and Ms Silvia Braun, Central Europe Marketing Manager, as well as 80 South African exhibitors in the presence of Advocate MA Cassimjee, Minister Plenipotentiary, George Monyemangene, Consul General at the South African Consulate General, and Lehlogonolo Sibisi, Vice Consul Political. Siza Ntshona revealed that South African at present had 10.5 million people arriving in their country, with 343,229 coming from Germany and they hoped to double these figures until 2030.