Porsche’s Effort on Building the World of To-morrow
Assuming responsibility for humanity, the environment and society is a central task of PorscheJune 23rd, 2016
Sustainability is of high strategic priority for Porsche. In addition to its core business – the devel-opment, production and sale of fascinating sports cars – accepting responsibility for people, the environment, and society is one of the key missions and objectives of the company.
For Porsche, acting in a sustainable way means assuming responsibility towards people, the environment and society. It is therefore important to play an active role in current as well as company-relevant discussions in relation to politics and society. In doing so, Porsche can ensure that all company activities comply with the respective laws, internal rules, values and agreements.
At the Stuttgart and Leipzig locations as well as internationally, Porsche provides financial and material support to non-profit organizations and institutions and is committed to education cooperation.
Porsche also supports cultural and sporting activities through the awarding of donations and sponsorship in a transparent process. Porsche has been the main sponsor of the Gewandhaus Orchestra in Leipzig since 2011 and has been involved in a premium partnership with the internationally renowned Stuttgart Ballet Company since 2012. It is also involved in sports sponsorship: it is the title sponsor of the Porsche Tennis Grand Prix and supports Team Germany as well as Talent Team Germany.
Protection of the environment and resource conservation are also major priorities for Porsche. Porsche has had clear environmental guidelines in place since 1995 and the department responsible for environmental management has set up environmental and energy management systems at almost all locations.
Sustainability is of high strategic priority for Porsche. The “Sustainability Office” is therefore directly located within the area of responsibility of the Chairman of the Executive Board. Which means that – in addition to its core business, the development, production and sale of fascinating sports cars – accepting responsibility for people, the environment, and society is one of the key missions and objectives of the company.
Since Porsche’s goal is to grow in terms of both quality and sustainability, the latter will play a key role in the new Strategy 2025 for all business units – from development to sales – incorporating it extensively into their work. Specific programs are being defined and continuously improved for this purpose. Consistently integrating sustainability into processes – be that product development, the continuous improvement process, or other governance processes – provides an important foundation for this.
Porsche wants to be seen by its staff as an excellent employer with a performance-focused, yet still social, corporate culture, and to make production at its sites environmentally compatible and energy-efficient. This requires a functioning social partnership with the Works Council. All of these factors aggregate into the unique Porsche Culture.
Beyond the company boundaries, its sustainability targets include diverse activities in the areas “Social Commitment,” “Education and Science,” “Culture” and “Sport”. Porsche’s central mission is to create a balance between economic, environmental, and social commitment and to continuously improve the same.
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Stella Conumello, Berlin Global