No Secret Diplomacy Here
Twelve new German Federal Foreign Office Twitter accountsMarch 01st, 2018
Proactive public diplomacy: Federal Foreign Office starts off 2018 by launching twelve new Twitter accounts. The initiative aims to promote transparency, further raise the profile of German foreign policy and get a dialogue started.
Foreign policy is garnering lots of attention
The Federal Foreign Office has twelve new specialised Twitter accounts© Auswärtiges Amt
Whether it be Brexit, policy on Eastern Europe, or reactions to acute crises: foreign policy is garnering lots of attention these days. More than one million followers of the Federal Foreign Office on Twitter are proof of this, along with 300,000 friends on Facebook and 35,000 followers on Instagram, the most recent of our social media accounts. Controversial issues in our posts prompt hundreds, and sometimes more than one thousand, user comments every day.
It is important to note, however, that the Federal Foreign Office is active in so many areas that only a fraction of our work is actually reflected by these accounts. To make foreign policy even more transparent and let those who take an interest in what we do engage in open discussions on specialised topics, the Federal Foreign Office is now expanding its social media communication activities.
Top diplomats get their own accounts
Twelve of our top diplomats are therefore launching their own Twitter accounts. Some have a regional focus – for example our policy on Asia, Africa, or Eastern Europe. Others cover specific issues, such as Brexit, stabilisation and humanitarian aid, the energy transition, strategic communication, economic affairs and sustainable development, the United Nations and cultural relations and education policy. The Crisis Response Centre will be launching a Twitter account to supplement its previously released Sicher Reisen app. The Policy Planning Staff, too, will maintain a Twitter feed that will give users an impression of its daily activities. At the same time, the German missions abroad are expanding their social media footprint. They already today reach more than six million followers and friends around the world through more than 300 accounts. Everyone who has not already connected with us is more than welcome to do so – we look forward to the conversation!