Art as Social Engagement at Daimler Chrysler
German car manufacturer, Daimler Chrysler, created the Daimler Art Collection to promote cultural educationJuly 08th, 2016
The Daimler Chrysler Collection currently presents 2600 works by some 700 German and international artists, accessible both to employees and the general public.
Established with the aim of promoting art and culture, the Daimler Collection provides a good example of what a workplace should be: not only white rooms where business takes place, but also a venue inspired by values and art heritage. Through the promotion of art and culture, the Daimler Group has created a space, in which employees can work closely with the artistic scene.
Art has now become a crucial part of the working environment at Daimler Chrysler. In fact, the collection represents a way for the Daimler Chrysler company to grow outwards and embrace its surroundings, thus enabling employees to expand their cultural interests.
The Daimler Art Collection, now located at Potsdamer Platz, includes mainly abstract pieces of art. Examples of abstract art range from avant-garde works associated with the German Bauhaus movement and classic Modernist art, concrete art, Constructivism and post-1945 art, the European Zero movement, minimalist and conceptual art, Neo Geometric Conceptualism, Post-Minimalism within international contemporary art, car-related art, international photography, video art and public sculptures.
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Valentina De Gregorio, Berlin Global